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Categories and Category Requirements


What categories are available?

 

WRITING

Categories 1 through 17

General instructions: Entire article must be submitted for entries published in newspapers or other publications. If submitting a scan of a tear sheet or a photocopy, highlight or underline the headline or title before scanning/copying and uploading the image. If the name and date of the publication will not show when work is reproduced, please write them at the top of the page so they may be seen in the scan. Create PDFs of entry and then upload the PDF.
For Web-based writing, submit a URL. If the entry is behind a paywall or not still online, send a text file that includes the name of Web publication and date of publication. An MP3, an MP4, a CD, a DVD, or other electronic file may be uploaded to a website or to YouTube or Vimeo and the URL submitted.
If the work has been published both online and in print, entrant may choose either subcategory but may not enter the same work in both. 

Note: A single story OR a package (story, sidebars, and/or related information boxes) published on a single day constitutes one article. Put story and all related information into a single file, then upload that file. 

Each article may be entered only once.

If a story is entered as a single feature or news story, it cannot be entered in a multipart category such as in-depth reporting. It may be included in an entry in an editing or design category if part of a section or supplement is edited by entrant.
 
1. News story
Submit ONE article.  Judges will consider planning and general organization of story, initiative in obtaining story, news writing, readability and impact.

A. Print-based newspaper
B. Magazine, newsletter or other non-newspaper print publication
C. Online publication

2. Continuing coverage or unfolding news
Open competition for articles published in print or online. You may submit a minimum of TWO and a maximum of SIX articles representing the course of the story. Publication date is the date of final article and must be on or before Dec. 31, 2019.

Judges will consider the writer’s ability to stick with a story, handling of the subject, writing style, readability and thoroughness of coverage. (e.g., a trial underway with daily coverage, or surprising new facts discovered later on in a story that is not a planned series).

3. In-depth reporting
Open competition for articles published in print or online. Entry can be several investigative stories, enterprise reporting of something that would otherwise would not be covered or a series of articles with a consistent focus. The articles should demonstrate the ability of entrant(s) to provide treatment of an issue that has an impact on publication’s coverage area You must submit a minimum of two and maximum of six articles representing the course the of story. 

Publication date the is the date of final article and must be on or before Dec. 31, 2019.

Judges will consider initiative, thoroughness of research, documentation, clarity of writing and/or presentation, and technical excellence.

4. Editorial/Opinion
Submit one article published in print or online. Do not submit personal columns. This category is for non-bylined pieces that appear on editorial pages, or for bylined op-ed pieces.

Judges will consider relevance to readers, clarity of style, sound reasoning, and effort to influence readers’ opinions in what the writer believes to be the right direction.

A. Print-based newspaper
B. Magazine, newsletter or other non-newspaper print publication
C. Online publication

5. Feature story
Submit one article published in print or online. Do not enter an interview as feature (see Category 6, Personality Profile).

Judges will consider interest and unusual aspects of the feature material itself and/or the handling of it, writing style, readability, and thoroughness of coverage.

A. Print-based newspaper
B. Magazine, newsletter or other non-newspaper publication
C. Online publication

6. Personality profile
Submit one article published in print or online that gives a portrait of an individual based on interviews with one or more people.

Judges will consider how well writer reveals the personality of the subject by exploring subject’s actions, background, motivation, and character.

A. 500 words or fewer
B. More than 500 words

7. Specialty articles
Submit one article published in print or online. Do not enter same article in two different subcategories. Where categories overlap, entrant must choose the one in which to enter.

Judges will consider planning and general organization, clarity of writing, documentation, presentation/style, readability, impact, initiative in obtaining story, and author’s ability to write knowledgeably on subject.

A. Agriculture, agribusiness, aquaculture
B. Arts and entertainment (enter reviews in 10N)
C. Business
D. Education
E. Food
F. Ghost-written article penned for someone else (must be documented in one-page statement explaining your role)
G. Government or politics
H. Green/environmental
I. History
J. Hobby, crafts, building, designing, construction
K. Personal essay (an occasional article from the author’s perspective with a single thesis, supporting statements and conclusion.)
L. Physical health (fitness, diet, clean lifestyle)
M. Religion
N. Reviews (any subject, must express a personal opinion)
O. Science or technology
P. Social issues
Q. Sports
R. Style (fashion, interior design, furniture, architecture, landscaping, home economics, personal finance)
S. Travel
 
8. Columns
Submit two columns in print or online. Two columns equal one entry and should be listed on the same entry form. 

Column should: have a headline or logo that indicates it is a regular feature of the publication; entertain and/or educate; and reveal the author’s style.

Judges will consider interest, organization, and ideas, as well as clarity, readability, style, and author’s ability to write knowledgeably on the subject. (Columns are NOT blogs; enter blogs in Category 35)

A. General
B. Humorous
C. Informational (how-to, Q&A, advice)
D. Personal opinion (bylined, not editorial)

9. Headlines
Open competition. No subcategories as to type of publication or circulation. Submit four samples through URLs (if not behind a pay wall) for electronic sites where they may be seen, or as marked and scanned printouts from electronic sites, or as marked and scanned tear sheets.
Judges will consider appropriateness to story, originality, and appeal to the reader.

10. Publication regularly written by entrant
Submit one complete issue of the publication.

Judges will focus on the writing style, headlines and readability of the publication.

A. Newspaper
B Magazine/Magapaper
C. Newsletter or other non-newspaper publication, non-profit, government, or educational
D. Newsletters or other non-newspaper publication, corporate or for-profit

Books, Short Stories, Verse

General rules for authors in categories 11-17.

Only electronic entries (no mailed hard copies) will be accepted.
Books, novels, short stories, and poetry must have been written by the entrant and published during 2019. Year of publication (not the copyright date) governs eligibility. If the year of the copyright date printed inside the book or included in an online publication and is not the year of publication, please furnish documentation from publisher verifying publication date.

Books may be professionally published or self-published but must have an ISBN. Submitted books must be first editions or, if a later edition (not a reprint), must not have been submitted previously in this competition. 

Entrant must submit one PDF text, Epub file, or a URL (not behind a pay wall) where the full text is published.

Books that are ghostwritten by an entrant or written under a pseudonym and do not include entrant’s name on the book must be accompanied by a one-page statement describing entrant’s role. Entries in this division are judged on the principles of writing for each specific category.

Judges will consider the quality of writing, organization of thought, expression of ideas, and originality.
 
11. Fiction for Adult Readers
A. Novels (More than 40,000 words)
B. Novellas (Up to 39,999 words)
 
12. Nonfiction Books for Adult Readers
A. Autobiography or memoir
B. Biography
C. Cookbook or other how-to/instruction book
D. General Nonficton
E. History
F. Humor
G. Textbook
H. Travel

13. Children’s books
Entrant must be the author but does not have to be the illustrator of picture-book entries.

Judging is based on text only

A. Fiction
B. Non-fiction

14. Young Adult Books
A. Fiction
B. Non-fiction

15. Short Stories
For short stories (prose fiction) submit a PDF, Epub file, or URL (if not behind a paywall)

A. Single story
B. Collection of short stories written by entrant (published together in book form, including electronic books).
C. Collection of short stories written by multiple authors (published by entrant in any book form).

16. Creative verse
For poetry published on the Web, submit the URL (if not behind a paywall) or submit printouts from the site showing the poem, the publication title, and the date, with the URL written or circled on the printout. For electronic books and audiobooks, submit poetry as a PDF or Epub file. 

A. Single poem
B. Book of poetry (written by entrant and published in book form, including electronic books).
C. Chapbook of poetry (a collection of poetry of no more than 40 pages written by entrant and published in book form, including electronic books).

17. Essay, chapter, or section in a book
This category is for entrants who have written a section of a larger, published book written by someone else. For example, the entrant may have written one entry in an encyclopedia that was otherwise written and compiled by others, or one essay in an anthology of essays by various authors. For this contest an essay, sometimes called a personal or narrative essay, is defined as a short work of nonfiction.

Entry may have been published in a hard-copy or electronic book, but publication must have an ISBN. Follow the same submission guidelines as for other books, but make sure the entrant’s essay, chapter, or section is well marked.

Judges will consider quality of writing, organization of thought, expression of ideas, originality, and fit with the overall theme of the book.

EDITING FOR PRINT OR ONLINE PUBLICATIONS

Categories 18 through 20

18. Single page, section, or supplement edited by entrant (can be frequent, infrequent or one-time publication)
Submit one sample. Frequency of publication does not matter. Newspaper supplements such as Sunday magazines must be entered in newspaper subcategory. Entry must specify the larger publication in which section appeared.

Judges will consider planning and general organization of the page, the power of original editorial material, suitability and appeal of feature material, informational value, editing, headline writing, cohesiveness, and thoroughness of coverage, as appropriate.

A. Newspaper
B. Magazine, newsletter or other non-newspaper publication
C. Non-profit, government or educational publication
D. Corporate or for-profit publication

19. Publications regularly edited by entrant
Submit one entire issue.

Judges will consider editing and content.

A. Newspaper
B. Magazine/Magapaper
C. Newsletter or other non-newspaper publication, non-profit, government, or educational
D. Newsletter or other non-newspaper publication, corporate or for profit

 20. Book edited by entrant
Open competition for editing of any type of book.

Judges will consider quality of writing, organization of thought, expression of ideas, and continuity to determine whether entrant has ensured that principles of good writing have been adhered to and will evaluate other editorial contributions.

PHOTOGRAPHY

Categories 21 through 23

Photographs may have been published in print (including exhibition catalogue) or online venues or displayed as part of a public exhibition. In all categories, YOU MUST SUBMIT BOTH:

A. A scan of tear sheet,  a printed page or the URL to an online location showing the titled photograph or design, and
B. A JPG of the titled photograph or original work (edited, if need be, to no more than 100 MB total file size and, if possible, RGB color space).

For prints published in black & white, originals may be color or black & white. Add a brief caption for each photograph.
Judges will consider only the photo; except for category 23 (Photographer-writer), text will not be considered.

21. Single photograph
Add a brief informational caption that will not be considered in judging. This category accepts only un-doctored original photos devoid of added or implanted objects not appearing in the raw photo.

A. News or feature photo
B. Sports photo
C. General photo (open competition on any subject)

22. Photo essay
This is a titled layout that either has a narrative quality or presents a point of view on a single subject. The entire layout must be submitted as a PDF, as well as JPGs of the individual titled photographs with brief captions. Photographs may have been published in print or online.

Judges will consider the quality of the photos and the layout of the photos in relationship to one another. Judges will not consider text.

23. Photographer-writer
This category is for titled photograph or photographs published (in print or online) as a package with text. Photos and text must be the work of the entrant. Layout will not be considered.
Judges will consider the quality of both the photos and the text, the relationship of one to the other, and the completeness of the package.
 

GRAPHICS AND DESIGN

Categories 24 through 26

24. Graphics
A. Graphics: Submit an editorial cartoon, single comic strip, flier, or graphic illustration. Work may be published online or in a print publication. Drawing and written elements, if any, must be the work of the entrant.
Judges will consider only the appearance of the original format, NOT the reproduction. Text, unless an integral part of drawn/designed work, will not be considered

B. Infographics: Graphical display should make large data sets intelligible without distorting what they say. Provide either a caption or a statement that puts the entry into context.
Judges will consider how well the graphics reveal data by condensing large amounts of information into a visual that easily can be understood by the reader; whether they effectively integrate the verbal and statistical interpretations of a data set; and whether the viewer is drawn to the substance of the product rather than the mechanics of the technology or design of the graphics.

25. Page Design
Submit one example of page regularly designed by entrant.
Judges will consider the overall layout and design of the pages, typefaces, use of photographs, and arrangement of the various elements to appeal to readers.

A. Newspaper
B. Magazine or newsletter
C. Other non-newspaper publication

26. Book designed by Entrant
Submit a book published in print or online. Photographs, drawings, graphics, artwork, layout, or other visual elements must be created by or arranged by entrant.

One-page statement required: Describe entrant’s role in designing the book and specify whether the design work includes the book cover/book jacket.

Judges will consider only the appearance of the book: overall layout and design of the pages (and book cover, if applicable), typefaces, use of photographs or artwork, and arrangement of the various elements to enhance the text and the appeal to readers. Text, unless an integral part of drawn/designed work, will not be considered.

RADIO AND TELEVISION

Categories 27 through 32

General instructions: Content may have appeared on traditional radio or television stations. Submit audio and video files, or a URL to the full package as it aired. In instances where more than one person contributed to the report, entrant must have had an equal or the major role in creating/delivering the broadcast. Digital podcasts should be entered in Category 35 in the Web and Social Media division.


27. On-the-scene report (news, features or sports)
Entry may be edited. Narratives or voice-overs are allowed only if part of original piece that aired. Entrant must be the reporter.

Judges will consider reporter’s ability to provide enterprising coverage of one event.

A. Radio
B. Television

28. Prepared report (news, features, sports or opinion)
Entry may be limited to a single report or may include excerpts from a related series. Entrant must be the reporter, reviewer or critic.

Judges will consider initiative, ability to obtain a story with impact, clarity of writing/production, thoroughness of research, documentation of any allegations, technical excellence and concise assembly.

A. Radio
B. Television

29. Special programming
Entry may be a single report or editorial or may be a series of stories on the same subject, including documentary, public affairs, editorial or investigative. Entrant(s) must be the reporter(s). Entry may be edited, but narratives or voice-overs allowed only if part of the original piece that aired.

Judges will consider entrant’s ability to provide comprehensive and effective in-depth coverage of a community problem or significant news event, creativity, clarity of writing and/or presentation, and technical excellence.

A. Radio
B. Television

30. Interview (radio or television)
Delete all commercial breaks, but no other editing may be done to the interview as aired. Entrant may be interviewer OR person being interviewed. Open competition for radio and television entries.

Judges will consider opening, content, performance and style.

31. Talk Show (radio or television)
Open competition for radio and television entries. Delete all commercial breaks, but no other editing may be done to the talk show as aired. Entrant must be talk-show host. 

Judges will consider opening, content, performance, and style.

32. Best newscast (commercial or noncommercial station)
Newscast must be under overall supervision of the entrant. Delete all commercial breaks, but no other editing may be done. Narratives or voice-overs are allowed only if part of the original piece that aired. 

Judges will consider excellence of news content and production values.

A. Radio
B. Television

WEB AND SOCIAL MEDIA

Categories 33 through 41

General instructions: If the work (website, blog, podcast, etc.) is still accessible to the public, submit URLs for the specified number of examples. If behind a pay wall or no longer online, submit specified number of examples as Word files or PDFs with URL printed and circled at the top of the copy.

One-page statement is required: Describe the role of entrant(s), purpose of site, target audience, goal of item submitted, criteria for measuring effectiveness, and assessment of effectiveness in terms of those criteria.

See specific instructions under each category.

The same work may not be entered in more than one category. A story may be entered in a writing category, however, while the website on which it is posted is entered in an editing, web or social media category. It is not the intent to prevent writers and editors from entering their individual work when the work of both is published on the same site.

Judges will consider clarity of message, appropriateness to audience, and adherence to principles of Web-based communication. Material written for print publication and reused on the Web is not eligible. Whenever possible, the judge should be able to view the article or page in the form in which it was meant to be viewed. The entry should reflect the material as it appeared during the year of eligibility.

33. Web Copy
Submit one example of a piece written by entrant as standing copy on a website (i.e., a permanent or semi-permanent part of the site such as an “About Us” or a “Products and Services” page). The entry can be a URL for a website, website section, a blog, etc., if behind a pay wall or no longer online, submit a Word file or PDF with URL printed and circled on page with text or screen capture below.

One-page statement required: Describe the role of entrant(s), purpose of site, target audience, goal of item submitted, criteria for measuring effectiveness, and assessment of effectiveness in terms of those criteria.

Judges will consider adherence to purpose, clarity of copy and message, and adherence to principles of Web-based communication,

34. Website edited or managed by Entrant
Submit URL for the website or if behind a pay wall or no longer online, submit, samples in a Word file or PDF with URL printed and circled at top of page with text or screen capture below. The purpose of this category is to judge editorial and content-management skills, not coding skills.

One-page statement required: Describe the role of entrant(s), purpose of site, target audience, goal of item submitted, criteria for measuring effectiveness and assessment of effectiveness in terms of those criteria.

Judges will consider adherence to purpose, clarity of site, interaction options, design, and adherence to principles of Web-based communication.

A. Nonprofit, government or educational
B. Corporate or for-profit

35. Podcasts (audio or video)
With various types and numerous amounts of digital platforms available to audiences today, this category aims to highlight the best digital channels on the market. This regularly updated channel can be a podcast, a video channel or similar platform. Entries must be original content and not repurposed. If the material was on the air prior to being used in the podcast, it should be entered in a Radio/Television category. Submit URL to page where podcast resides. If the entry is behind a pay wall or is no longer online, submit PDFs or scans of printouts from electronic sites with the URL printed and circled on the page.

One-page statement required: Describe the role of entrant(s), purpose of site, target audience, goal of item submitted, criteria for measuring effectiveness, and assessment of effectiveness in terms of those criteria.
Judges will consider originality, creativity, content organization and effective communication of message.

36. Blogs
Entrant must be the author of the blog. Submit URL for one example of blog. If the entry is behind a pay wall or is not still accessible to the public on the site, circle or write the URL at the top of the printed copy and submit a scan.

One-page statement required: Describe the role of entrant(s), purpose of site, target audience, goal of item submitted, number of views, and reason for the blog.

Judges will consider clarity of message, appropriateness to audience, and adherence to principles of Web-based communication.

A. Nonprofit, government, or educational
B. Corporate or for-profit
C. Personal

37. Social Media Campaign
Submit examples (scans of hard copy are acceptable) of a well thought out, comprehensive and strategically placed social-media campaign with components that reach the target audience and achieve a professional goal.

One-page statement required: Include the role of entrant(s), site purpose and goals, target audience, evaluation criteria & effectiveness results.

Judges will consider clarity of message, appropriateness to audience and adherence to principles of Web-based communication.

A. Nonprofit, government or educational
B. Corporate or for-profit

38. Personal Website
Entrant must be the owner and author of the website (can include blogs, author sites, etc.) Submit a URL to the site. If site is behind a pay wall or is no longer online, submit PDFs or scans of printouts from electronic sites with the URL printed and circled on the page.
One-page statement required: Describe the entrant’s role, purpose of the site, target audience, goal, number of views and reason for the site. Site is judged as a whole, including content, images, and site navigation.

Judges will consider the entire website, site navigation, clarity of message, appropriateness to a target audience, effectiveness results and adherence to principles of Web-based communications.

39. Social Media Presence
Entrant(s) must be the manager of the social media site. Submit a URL to the site. If the entry is behind a pay wall or is no longer online, submit PDFs or scans of printouts from electronic sites with the URL printed and circled on the page. A target group-oriented social media platform is part of a modern online communication strategy and is characterized by inclusiveness, authenticity, credibility and transparency. The online platform(s) should engage in dialogue with its community while presenting adapted and attractive messages to expand its influence. If you have a successful Facebook, Twitter, Instagram or other social media presence, this category is for you.

One-page statement required: Describe the purpose of the site, target audience, goals and number of views.
Judges will consider adherence to purpose, clarity of site, interaction options, design, and adherence to principles of Web-based communication.

A. Nonprofit, government, or educational
B. Corporate or for-profit
C. Personal

40. Electronic newsletter
Delivering compelling content via an electronic newsletter. Delivering a combination of useful information electronically through an online (only) publication. Submit a URL to the site if not behind a pay wall or attach a PDF of the electronic publication.
One-page statement required: Explain the format and frequency of your publication and how the publication is reaching the intended online audience.

Judges will consider clarity of message, quality, impact of publication and adherence to principles of Web-based communication.

A. Non-profit, government, or educational
B. Corporate or for-profit
C. Personal

41. Videos for web
Submit a URL link to the video.
Designed to recognize exceptional and innovative efforts in telling a story through a video.

Judges will consider clarity of message, quality of video and overall presentation of the piece. 

A. Web news reporting single news story
B. Web reporting feature or continuing coverage
C. Video for non-profit or government organization
D. PR video promoting specific product or service
E. Special interest video

ADVERTISING

Categories 42 through 45

General instructions: Ads may be for retail products or services, or they may be institutional, image or public-service ads. For ad campaigns or series, final ad must have appeared by Dec. 31, 2019.

One-page statement required: Include the reason for the ad or campaign, special strategies, effectiveness in terms of results, and role of entrant(s) in carrying out the project.

42. Single advertisements for print or electronic publication
Open competition for a single ad that appeared in printed publications or electronic-based media. Submit Word files, PDFs or marked and scanned tear sheets of the ad or ads in print. For electronic ads, submit URLs if content is still accessible online and not behind a pay wall. If no longer online, submit PDFs or scans of printouts from electronic sites with the URL printed and circled on the page.

One-page statement required: Include the reason for the ad or campaign, special strategies, effectiveness in terms of results and role of entrant(s) in carrying out the project.

Judges will consider originality of the selling idea or promotion, adaptability and suitability of the idea to the advertiser, appropriate choice of medium, appearance of ads, style and content of copy and results.

43. Advertising campaigns
Open competition for an advertising campaign in print or electronic media (or combination of the two) built around one subject. The series may feature the same product, service, or message, or different products, services, and messages from the same advertiser. The series must be related by theme or design format. Submit Word files, PDFs, or marked and scanned tear sheets of the ad or ads in print. For electronic ads, submit URLs if content is still accessible online and not behind a pay wall. If no longer online, submit PDFs or scans of printouts from electronic sites with the URL printed and circled on the page.

One-page statement required: Include the reason for the ad or campaign, special strategies, effectiveness in terms of results, and role of entrant(s) in carrying out the project.

Judges will consider originality of the selling idea or promotion, adaptability and suitability of the idea to the advertiser, appropriate choice of medium, appearance of ads, style and content of copy, and results.

44. Advertising posters, billboards and banners
Single posters, billboards or banners may be black and white or color. Originals may be any size, but entries will consist of one JPG, PDF or a scan of a printout.

One-page statement required: Include the reason for the ad or campaign, special strategies, effectiveness in terms of results, and role of entrant(s) in carrying out the project.

Judges will consider originality of the selling idea or promotion, adaptability and suitability of the idea to the advertiser, appropriate choice of medium, appearance of ads, style and content of copy and results.

45. Radio and television advertising
Entrant may submit either a single commercial OR an advertising campaign built around one subject. A series must be related by theme or design format.

Advertisements may have appeared on traditional radio or television stations or on online radio and television outlets. Audio or video files are required for submission of entries.

When more than one person contributed, the entrant must have had an equal or major role in creating/delivering the advertisement.

One-page statement required.
Judges will consider clarity of message, appropriateness to audience, originality of the selling idea or promotion, adaptability and suitability of the idea to advertiser, appropriate choice of medium, the appearance of ads if on television, style and content of copy, and results.

A. Radio
B. Television

COMMUNICATIONS PROGRAMS AND CAMPAIGNS

Categories 46 through 50

General instructions: Attach Word files, PDFs or scans of major supporting items including brochures, press releases, speeches, and/or URLS (if not behind a pay wall) for audio and video files (limit audio or visual sample to FIVE minutes). The PR program or campaign must have been completed by Dec. 31, 2019.

Entry must have been under overall supervision of entrant(s), with entrant role(s) defined in the statement. In audiovisuals, for example, entrant must document role to state whether it included scripting only, scripting and photography, photography only, production, etc.

NOTE: Materials submitted in this division as part of a campaign also may be submitted as individual entries in Categories 51-53.
 
46. Community, institutional or internal relations
Entry should document a public relations program or campaign designed to improve an organization’s relationship with key publics or a community, or to improve relations within the organization itself.

One-page statement required: Include research or reason for program or campaign, audience, strategies used to reach audience, theme (if any), timetable, budget, and how the program or campaign was evaluated.

Judges will consider clearly stated objectives, success in meeting objectives and in relating to audience, effective use of media, general impact of program, evaluation of effectiveness and technical quality.

47. Crisis Communications
Entry should document a program undertaken in 2019 to deal with an unplanned event that required an immediate response or an upcoming or ongoing event that required special messaging.

One-page statement required: Include brief overview of event, strategies to mitigate the event, strategies to reach audience, timetable, and results. Package should include any pertinent news clips/coverage of event and any mitigating efforts.

Judges will consider objectives, effective use of media and results of efforts.

48. Public service
Entry should document a public relations program or campaign for the public good. Upload major supporting items including brochures, press releases, speeches, and/or URLs (if not behind a pay wall) for audio and video files (limit audio or visual sample to FIVE minutes).

One-page statement required: Include research or reason for program or campaign, audience, strategies used to reach audience, theme (if any), timetable, budget, and how the program or campaign was evaluated.

Judges will consider clearly stated objectives, success in meeting objectives and in relating to audience, effective use of media, genera impact of program, evaluation of effectiveness, and technical quality.

49. Marketing program or campaign for new or existing service or product
Entry should document a public relations program or campaign for a new or existing product or service. Upload major supporting items including brochures, press releases, speeches, and/or URLs (if not behind a pay wall), for audio and video files (limit the audio or visual sample to FIVE minutes).

One-page statement required: Include research or reason for program or campaign, audience, strategies used to reach the audience, theme (if any), timetable, budget, and how the program or campaign was evaluated.

Judges will consider clearly stated objectives, success in meeting objectives and in relating to the audience, effective use of media, genera impact of the program, evaluation of effectiveness, and technical quality.

50. Audiovisuals
Entry must be creatively directed, edited, and executed by the entrant. It may include still illustration or multi-image slides, video productions, PowerPoint presentations, or other types of audiovisual creations. 
Submit the appropriate format (i.e., URL to viewable presentation), as well as Word files, PDFs, or scans of hard-copy materials where appropriate.

One-page statement required: Include research or reason for program or campaign, audience, strategies used to reach the audience, theme (if any), timetable, budget, and how the program or campaign was evaluated.

Judges will consider clearly stated objectives, success in meeting objectives and in relating to audience, effective use of media, general impact of program, evaluation of effectiveness, and technical quality.

PUBLIC RELATIONS MATERIALS

Categories 51 through 53

Entry may have appeared in print or electronic publications and must be creatively directed, edited, and executed by the entrant. Submit one sample. Sample can be PDF or scans of reports, magazines, newsletters, etc.

One-page statement required: Include the role of entrant(s) in carrying out the project, general objectives, theme (if any), audience, frequency, and budget.

 Judges will consider clearly stated objectives, success in meeting objectives and in relating to the audience, effective use of media, general impact, and technical quality.

51. Reports (including, but not limited to, annual reports)

Submit one sample.

 One-page statement required: As described above.

52. Brochures

Submit one sample.

 One-page statement required: As described above.

 A. Nonprofit, government, or educational
B. Corporate or for-profit

53. Catalogs, manuals and handbooks

Submit one sample.

 One-page statement required: As described above.

INFORMATION FOR THE MEDIA

Categories 54 through 56

54. News or feature release – single release

 Submit Word files, PDFs, or scans of original release and clippings of one to three published articles resulting from a single release (or reports of placement, with printouts if possible, if used by electronic media). Release may have been rewritten for publication.

 One-page statement required: Include general objectives, audience targeted, media contacted, theme (if any), timetable, budget, follow-up, evaluative measurement, and results statement.

 Judges will consider content and organization of copy, effective communication of the message, clearly stated objectives, success in meeting objectives within the budget and in relating to the audience, and general impact.

55. News or feature releases – multiple releases

Submit two to six news or feature releases on a similar topic. Submit Word files, PDFs or scans of original releases and clippings of one or more published articles (or reports of electronic placement, with a scan of printout if possible) that resulted from the releases. Releases may have been rewritten for publication.

 One-page statement required: Include general objectives, media contacted, audience targeted, theme (if any), timetable, budget, follow-up, how entry was evaluated, and results statement.

 Judges will consider content and organization of copy, effective communication of the message, clearly stated objectives, success meeting objectives within budget and in relating to the audience, general impact.

56. Media pitch

Submit one news or feature story resulting from a direct pitch to a media outlet. The pitch can be from a media advisory, phone call or personal email.

 One-page statement required: Include documentation (where possible) of how and who you pitched the story to, what resulted from the pitch and follow-up from other media. Document the story as much as possible.

 Judges will consider effective communication of message, coverage and usage of information pitched, and general impact of pitch.

SPEECHES

57. Speech

Each entry will consist of a Word file, PDF or an electronic file of a script for a speech written (or ghost-written) by the entrant(s) and delivered to an audience during the contest year (Jan. 1 – Dec. 31, 2019). Entrant does not need to be the presenter.

 Judges will consider the effective interpretation of subject matter, structure, appropriateness for audience and situation, writing for deliverability, the organization of messages and credible conclusion.

COLLEGIATE / EDUCATION

Categories 58 through 61

General instructions: Open to college students in either a two- or four-year program who are working on an undergraduate degree. Entries may have been published in a campus, professional, or nonprofit print or electronic publication, media outlet such as television or radio station, or online venue. If print publication: submit Word file, PDF or URL. If electronic publication: submit URL if not behind a pay wall and still accessible to the public; otherwise, submit Word file or PDF with URL circled, or, if appropriate, also upload an audio or video file.

 The student must be the entrant with the exception of category 60, faculty adviser of student publication, station or site.

58. Writing

Submit a single story written by entrant for a print, internet, radio, or television outlet. For radio and TV stories, entrant must be the reporter.

Judges will consider planning and general organization of story, the initiative in obtaining story, news writing, readability, and impact.

 A. News
B. Features
C. Sports
D. Opinion/Editorial/Reviews

59. Art and design

Submit a single page design (published in print or online); a published photograph, or a graphic or illustration. Entrant must be the photographer, artist or designer.

 Judges will consider the overall layout and design of the pages, typefaces, use of photographs, and arrangement of the various elements to appeal to readers.

 A. Design (print or electronic)
B. Graphics/Illustrations
C. Photographs

60. Public relations campaign

Submit major supporting items, including PDFs of brochures, press releases, speeches, photos of displays, URLs (if not behind a paywall), CDs, DVDs (limit audio or visual sample to FIVE minutes). The PR program or campaign must have been completed by Dec. 31, 2019.

 One-page statement required: Include research or reason for the program or campaign, audience, strategies used to reach the audience, theme (if any), timetable, budget, and how program or campaign was evaluated. Entry must have been under the overall supervision of the entrant, with entrant’s role defined in the statement.

 Judges will consider clearly stated objectives, success in meeting objectives and relating to the audience, effective use of media, the general impact of program, evaluation of effectiveness, and technical quality.

61. Faculty adviser of student publication, station or site

Submit one example of a high school or college newspaper, literary journal, website, television or radio station, yearbook, or other student publishing, broadcasting, or media venue, if not behind a pay wall. PDFs, JPGs, URLs are acceptable.

 One-page statement required: Include the role of entrant(s) as adviser; information about the publication/site, such as circulation, print run, or number of views; role of publication/station/site; brief background on the publication/station/site; and any special comments from the adviser(s) regarding the publication/station/site, such as staffing, budget, or other resources; impact on the audience; or special successes.

 Judges will consider entrant’s role both in how well the publication/station/site did in meeting objectives, relating to the audience, using media and other resources effectively, and in general impact of program and technical quality.